At Arooj London, beauty is approached with intention.
No two clients are the same, and neither are our treatments. Every service is thoughtfully tailored to complement your individual features, lifestyle, and desired aesthetic — creating results that feel both elevated and entirely personal.
From softly defined lashes to statement sets, sculpted brows, and results-driven skin treatments, our work is rooted in precision, detail, and a refined understanding of modern beauty.
This is where artistry meets experience — and where luxury is felt in every detail.
After graduating in Law, Arooj realised she was far too creative for the corporate world and much preferred bringing confidence into women's lives. Now, with over five years of expertise, Arooj is the creative force behind the brand, known for her distinctive approach to bespoke lash artistry. Her signature lies in softly structured, wispy textures, meticulously designed to enhance the natural eye with precision and elegance.
Each set is thoughtfully curated, balancing artistry with individuality. Her work is defined not only by technique but by an intuitive understanding of beauty, creating results that feel seamless, elevated, and entirely personal.
Beyond her craft, Arooj has cultivated a loyal clientele built on trust, consistency, and an uncompromising attention to detail. Her chair is more than an appointment, it is an experience clients return to time and time again.
Founder and lead artist
Lash and brow artist
After changing careers as a teacher in Ukraine, Anna became a certified lash artist specialising in refined, natural enhancements. With a focus on precision and softness, her work is centred around creating effortlessly polished results that complement each client’s unique features.
Her expertise spans customised lash extensions and advanced lash lifting, with an emphasis on lightweight application and lasting comfort. Every treatment is approached with care and intention, ensuring a flawless yet understated finish.
Known for her calm, considered approach, Anna delivers a quietly luxurious experience, where subtle detail makes the defining difference.
